eCommerce
Unata’s eCommerce solution enables the most seamless curbside and
delivery experiences possible
Intuitive Shopper Experience & Navigation
Award-winning UX design that minimizes “clicks”, enables faster navigation and increases user satisfaction.
1-to-1 Personalization
Through loyalty program integration, we leverage in-store purchase history to provide personalized products and recommendations throughout the catalogue. Shoppers can also add items or click to reorder from past in-store and online purchases.
Advanced Filtering
Your shoppers can get to the products they want faster with advanced product filter options, including “Organic”, “Gluten-Free” and “On-Sale”.
ROI-Proven & Industry Best
Unata’s eCommerce suite delivers superior financial results and has been benchmarked to be preferred by shoppers over leading global grocery experiences.
Support for Multi-Step Offers
Support all in-store deal types in your digital catalogue (digital coupons, mix & match, spend & get, etc) to increase shopper spend and engagement.
Retailer Management Dashboard
Manage, promote, track and optimize the entire eCommerce experience.
Fulfilment & Delivery
We partner with industry leading fulfilment and delivery solutions, bundled and white labeled to offer retailers an end-to-end eCommerce solution.
Key eCommerce Features
Mobile-Friendly
A weekly ad designed mobile-first so that your shoppers can easily and intuitively plan their shop on-the-go.
1-to-1 Personalized
We integrate with your loyalty card data so that you can provide personalized emails and push notifications with relevant content like videos, recipes and product collections.
Integrated Coupons, Multi-Step Offers & Videos
We have industry leading interactive features that maximize shopper engagement and convenience, like coupons, multi-step offers (mix & match and spend & get), and videos
Path-to-Purchase Analytics
With loyalty card integration, you can link each shopper’s digital actions with their subsequent behavior in-store, tracking how your digital circular is influencing shopper behavior.
?Circular Planning Tool
Instantly edit your digital circular, plan future circulars and add rich content like imagery and videos to inspire your shoppers.
Full Automation
Based on available data feeds from the retailer, Unata can automatically generate a beautiful, modern, mobile-friendly weekly ad for retailers. Retailers don’t have to lift a finger!
Digital Card & Account
No more plastic cards! Shoppers can access the loyalty card through the branded mobile app, Apple Passbook, or Google Wallet, with access to all transactions, points, gas rewards, load-to-card offers, punch cards, digital rewards, discounts, and more.
Instant Digital Registration
Shoppers can sign up instantly via the website, mobile app, or at your POS and start earning right away.
1-on-1 Offers
Personalized offers are automatically created for each shopper based on their purchase history. Shoppers can “load” their personal offers, and redeem them instantly by showing their loyalty card at checkout.
Support for all Loyalty Program Types
Your shoppers can access all their benefits digitally, whether it’s points, gas rewards, load to card offers, punch cards, digital rewards, discounts, or any combination.
1-on-1 Offer Automation
Offer creation is 100% automated based on Unata’s personalization engine and configurable business rules.
Loyalty Analytics & Offer Management
Create ad-hoc targeted offers based on shopper purchase history, products viewed, visit frequency, inactivity, SKU-level purchases and more. Track loyalty program engagement, manage offers and rewards, and understand the success of your program.
Customize Your Content & Design
Create blog articles, recipes, events, and more. Integrate your editorial & marketing content with Unata’s interactive sections. Manage your homepage and the look & feel of your site.
Shoppable Widgets
Integrate product tiles and other interactive elements directly into your editorial pages, allowing you to better blend content and commerce.
Single Sign-On
Ensure that your shoppers have a single user account and login across your entire digital experience through Unata’s support for Single Sign On using SAML2.
Hosting
All Unata modules, the full website and mobile app are hosted and supported by Unata.
Content & Offer Targeting
Create and target content (recipes, images, bundles) and 1-to-1 offers using a mix of demographics and SKU-level purchase patterns such as purchase history, products viewed, visit frequency, inactivity, store availability and more, to reach the right shopper with the right content at the right time.
Digital Merchandising Dashboard
Create and manage multiple sponsored placements across the digital experience, including your homepage carousel, hero images, banners, product collections, product tiles, “related” items suggestions and more.
Real Time 360° Analytics
Track all digital actions and conversion at shopper level, including SKU-level impressions, email opens, web views, add-to-lists and more. Monitor all levels of digital engagement, and the differences in spend for digital-influenced transactions.