MINNEAPOLIS (Jan 3, 2018) – Lunds & Byerlys, a Minnesota-based, family-owned grocer, and Unata, the award-winning provider of 1-to-1 digital solutions for grocers, are announcing the launch of Lunds & Byerlys’ Extras and Integrated Digital Coupons, two new digital features that will deliver convenient and affordable shopping for customers online and in-store.

Lunds & Byerlys Extras is the retailer’s new digital program that seamlessly integrates with its existing eCommerce platform to allow shoppers to access members-only offers while they shop/plan online or in the mobile app. Lunds & Byerlys Extras provides members with:

  • Special offers just for Extras members
  • First to know about new products and promotions
  • Tools to make shopping easier (lists, receipts, price alerts and more)
  • An easy way to redeem offers at checkout with their smartphone or phone number

Lunds & Byerlys’ new coupon experience, which launched in August 2017, integrates with YOU Technology, the largest provider of digital offers in North America, to allow shoppers to browse, clip and redeem manufacturer coupons directly within the Unata-powered eCommerce and eCircular experiences. Unata and YOU Tech’s digital coupon experience allows shoppers to:

  • Clip coupons across the product catalogue and within product pages
  • View and add related products directly in the coupon section and on coupon pages
  • See their list or cart total automatically adjust as they clip coupons, allowing them to track their budget in real time

“Since we began working with Unata in 2014, we’ve completely transformed our digital offering,” said Kevin Baartman, V.P. Information Services at Lund Food Holdings, Inc. “By providing many great shopping features online and rewarding our digitally engaged customers with exclusive offers and manufacturer coupons we have further elevated our best-in-class shopping experience.”

“The ability to integrate both loyalty and coupons into their existing eCommerce and eCircular experiences is what will set Lunds & Byerlys apart from the competition,” said Brandon Carlos, Sr. Director of Customer Success at Unata. “We can’t wait to see, once again, how quickly a unified online shopping experience can translate to incremental revenue for a retailer.”