Seven years ago, our Founder and CEO set out on a mission to build the grocery shopping experience of the future. Through a dedicated team of bright employees, a network of forward thinking retail partners, and industry leading digital capabilities that span the entire grocery experience, that mission has become a reality.

Today, we’re thrilled to announce that we’re joining forces with Instacart, the technology-driven, nationwide on-demand grocery delivery service, to continue our mission on a larger, more impactful scale than ever before.

Unata’s fully customizable white-label solution spans the entire digital grocery experience, including eCommerce, list-building, the digital circular, digital loyalty, and full website. By bridging our platform with Instacart’s technology and scale, we can finally offer brick-and-mortar retailers a one-stop shop for the full slate of their digital needs that will help them compete even more in this increasingly digital age.

After getting to know each other, we quickly realized joining forces made perfect sense. We have long shared a vision of innovating the grocery industry, and now – by combining our talented teams, cultures and innovative products – we can achieve this vision even faster.

This move represents a landmark win for retailers, who will benefit from Instacart’s scale, Unata’s highly configurable technology, and the deep grocery industry integrations this acquisition will enable.

Unata’s headquarters will remain in Toronto, and our name and brand will stay the same. Instacart will continue to invest in innovation and resources for both Unata and Instacart as the companies merge into a single powerhouse platform.

Today, we grew in size, innovation, creativity, and heart. We can’t wait to see what we’ll accomplish together!

Find out how the new Instacart + Unata offering can help your business.


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