eMarketer recently published an article estimating that the “US grocery ecommerce—specifically online food and beverage sales—will grow 18.2% to $19.89 billion in 2019 and will rank as the fastest-growing product category online”. They expect the category to grow at above-average rates for the next few years.
With such staggering sales and adoption growth, it’s key for grocery retailers to better understand the makeup of the evolving eGrocery market segment. So we surveyed over 500 online shoppers across the US to find out more about their intended online grocery activity for the upcoming years.
Here are four key insights we learned about the eGrocery shopper that you need to know:
To learn more about eGrocery, request a demo.