We are Unata
We're on a mission to relentlessly simplify & personalize the grocery shopping experience.

We are building the future of grocery…

In 2011, we had a vision of a more simplified and personalized online grocery shopping experience.  By structuring our entire organization around continuous innovation and building a 1-to-1 personalization engine from the ground up, we have been creating groundbreaking digital experiences for North America’s most successful grocers ever since.

We’re uniquely focused on grocery…

The way that people shop for groceries is fundamentally different than any other retail category – from frequency of shops and repeat items, to the high number of average items per basket, to the unique types of promotions and variations between stores. We’ve built a digital experience that accounts for these intricacies and ensures a best-in-class shopper experience specific to grocery.

Innovation is in our blood…

A key part of our mission is to help our retail partners meet the needs of the modern shopper. We do this in three ways: (1) A large portion of our innovation roadmap is reserved for retailer requested features; (2) We host an annual retailer share group about how to succeed in digital; and (3) We’re true innovation partners, continuously integrating the newest technologies into our offering and providing no-cost upgrades to our partners.

We’ve grown in size, creativity, and heart…

In 2018, we joined forces with Instacart to provide the most comprehensive, innovative digital grocery solution on the market. Together, our industry leading digital capabilities span the entire grocery experience, allowing retailers to compete in today’s increasingly competitive industry. To learn more about our parent company, visit Instacart.com

We hire the best and brightest

Unata is made up of a team of bright individuals dedicated to building as robust, performant and successful a platform as possible. We value teamwork, trust and collaboration with each other and with our retail partners. It’s why we are able to lead meaningful, disruptive change in the technology retail sector and create never-been-done-before retail solutions.

Dan Farmer

VP Retail Solutions

Dan Serious

Alexis Clarfield- Henry

Director of Marketing

Brandon Carlos

Senior Director of Client Services

Brandon Serious

Chris Bryson

Founder / CEO

Chris Serious

Jumana Bahrainwala


Abdollah Bashir


Eril Berkok

Product Manager

Matthew Paterson

VP Product

Matt Serious

Anshoo Govil

Business Development Manager

Brad Buller-Colthurst


Carolyn Candusso

Senior Business Support Analyst

Adam Chudzinski


Mike Donald

Product Manager

Marc Faucher


Filipe Fernandes

Senior Engineer

Charlotte Gundy

Office Manager

Greg Fonkatz


Steph Gossage

Manager, Culture and People

Be Good
Be Bright
Be one

These core values are painted on the walls within our office, and they’re ingrained in everything we do. We’re a group of people with a strong moral compass, and with bright, innovative ideas who actively collaborate with one another to achieve goals as a group. We’re a passionate bunch who want to work together to create something that has never been done before.

Award Winning