2016 is set to be a breakout year for eGrocery, with 17% of consumers saying they are likely to buy online this year, up from 8% who bought online in 2015, according to our recent report The 2016 Grocery eCommerce Forecast.

eGrocery sales are predicted to increase 21.1% annually through 2018, compared to 3.1% for physical supermarkets, according to recent BI Intelligence research, indicating more and more grocery purchases will be made online.

With such staggering sales and adoption growth, it’s key for grocery retailers to better understand the makeup of the evolving eGrocery market segment. So we surveyed over 500 online shoppers across the US to find out more about their intended online grocery activity for 2016.

Here are four key insights we learned about the 2016 online grocery shopper that you need to know:

The full report can be downloaded here.

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