Building the Grocery Shopping Experience of the Future
1-to-1 Digital Platform for Grocers


Unata’s 2018 Grocery eCommerce Forecast: Now available for download
Learn about online grocery shopping habits, barriers, expectations and intent


Instacart and Unata join forces to enable the future of online grocery
The acquisition will create a one-stop shop for brick-and-mortar retailers


The only all-in-one digital experience designed to meet the needs of the modern grocery shopper

We power a suite of integrated 1-to-1 digital shopping tools that make it easy for your shoppers to plan their in-store trip, buy groceries, find the latest and most relevant deals, track their rewards and more.


Provide a simple and convenient way for your shoppers to order groceries on desktop or mobile for delivery or curbside pickup.

Weekly Ad & List Planning

Offer an intuitive way to plan the in-store shop with our mobile-first, 1-to-1 personalized and fully automated weekly ad. Inspire with rich content, like recipes & videos, directly in the ad.

Digital Loyalty

A fully digitized loyalty program that enables 1:1 content, rewards and discounts in order to build shopper loyalty and collect valuable purchase data.

Coupons & Catering

Unata integrates digital coupons and configurable products directly into your eCommerce and list building site so that you can offer your shoppers all of the same benefits online as they have in-store. 

App Solution & Full Website 

Power your full website and app with Unata’s solution. Integrate content with interactive features to drive purchases, enabling a true omni-commerce experience.

1:1 Marketing & Merchandising

Connect with your shoppers 1-to-1 across the path-to-purchase at just the right moment, with personalized emails and push notifications with deals on products they already love.

3 Reasons Retailers Choose Unata


One app, one website, one account, one seamless experience

Whether your shoppers want to build a shopping list, find deals, or order groceries online, our platform delivers one seamless, comprehensive digital shopping experience across both web and mobile from start to finish. The Unata platform is designed for grocery and benchmarked to beat leading global retailers.

View Solutions


A 1-to-1 personalized shopping experience

Unata’s proprietary 1-to-1 personalization engine uses machine learning to create a relevant and easy shopping experience by sorting products, recommendations and offers throughout the catalog based on each shopper’s individual purchase history.

View Technology


An evolving digital platform that grows with your business

We never stop innovating to meet the expectations of your shoppers, and we continuously integrate with the newest technologies to ensure that our Grocery Retail Partners have an industry-leading digital experience. Each time we innovate our platform, we upgrade our retailers at no extra cost.

About Unata

Proven Track Record

Supermarket locations
across North America powered by Unata
In-store spend
increase per shopper after digital app download
Coupon redemption
in 4 weeks after integration with eCommerce
Same store eCommerce revenue growth vs. previous platform in 12 months after switching to Unata

We have been incredibly pleased by the success of our new platform and the strength of our partnership with Unata.

Klaus WernerCIO

"Unata’s platform is our way to consistently deliver an exceptional shopping experience"

Ken KuscheiDirector of Shopper Insights

“Unata has been invaluable in helping Raley’s build this brand new online experience that will elevate our customer service”.

Kevin CurrySenior Vice President, Sales & Merchandising

“In addition to Unata’s market-leading platform capabilities, Unata has become our long-term digital partner”

Geoff FarringtonSenior eCommerce Manager

“Unata’s platform takes us to a different level overall in our customer experience.”

Dave StaplesPresident and COO

"Unata’s innovative, comprehensive platform helps give our customers the best possible experience online."

Phil LombardoCMO

Flexible Partnership Models

Whether you have 10 stores or 300 stores, we can work together in a way that’s right for your business, including but not limited to:

License Model

Based on module subscribed to, billed monthly by store number, allowing for cost certainty and store growth. All innovation and upgrades included!

Store variable model

Based on module subscribed to, billed weekly by store number, allowing for investment to ramp-up over time. All innovation and upgrades included!

Transaction based model

Based on transactions or sales, allowing for investment to ramp-up over time. All innovation and upgrades included!

Groceries being delivered Case Study
September 9, 2017

Lowes Foods sees 40% year-over-year lift in online sales

The eGrocery market was growing in terms of competitive offering and consumer adoption, but Lowes Foods was not. Their previous platform offered a poor digital customer experience with no mobile support or personalization.

August 31, 2017

Why Walmart pay is about so much more than just payments (and something you should worry about)

Last week, Walmart announced that they were launching their own mobile payment solution – Walmart Pay. It will allow its shoppers to pay with any major credit card, debit card…

August 31, 2017

2015 Fall Unata Partner Summit

At Unata, we understand that technology is changing at lightning speed, and with it are the expectations of the modern shopper. That’s why our mission is to provide a best-in-class…

Still not convinced that Unata is the best platform?