Building the Grocery Shopping Experience of the Future
Unata is the world’s leading enterprise, digital commerce solution built for grocery


Instacart and Unata join forces to enable the future of online grocery
Combining Unata’s white-label digital grocery platform with Instacart’s fulfillment technology and scale


The only all-in-one, end-to-end digital grocery platform designed for the modern grocery shopper

We power the entire digital grocery journey with a full website and mobile app solution, from building a grocery list through to pickup or delivery, with every step of the way simplified, connected and transactable.


A simple and convenient way to order groceries from every department, on any device, for delivery or pickup.

Weekly Ad & List Planning

An intuitive way to plan the in-store shop with our mobile-first, personalized, and automated weekly ad.

Digital Loyalty

A fully digitized loyalty program that enables 1:1 rewards and discounts guaranteed to build shopper loyalty.

Coupons & Offers

Digital coupons and targeted grocery-centric offers are seamlessly integrated so that you can provide the same benefits online as you do in-store.

Marketing & Merchandising

Connect with shoppers 1-to-1 across the path-to-purchase, with personalized emails and push notifications with deals on products they already love.

Fulfillment Software & Logistics

Enjoy access to world-class fulfillment technology, a fleet of over 70,000 personal shoppers, and a pick-up/delivery experience optimized for today’s customer.

Why Grocery Retailers Choose Unata


One app, one website, one seamless digital shopping experience

Whether customers want to build their shopping list, find deals, or order groceries online, our platform delivers one seamless, comprehensive digital shopping experience across both web and mobile from start to finish. The Unata platform is designed for grocery and benchmarked to beat leading global retailers.

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Control & differentiate your digital brand

Grocery retailers work hard to establish their brand and merchandising programs. We provide retailers with control of the look and feel of their website and app, as well as extensive marketing and merchandising capabilities, enabling them to bring their unique brand to life online.

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Own the customer

Owning the customer relationship both offline and online is key to growing loyalty and retention. With Unata, grocery retailers control how and when they engage with their customers, always maintaining a direct relationship with them.

About Unata


Turn-key access to world-class fulfillment software and labor

Unata offers an optional, native integration with Instacart’s best in class, on-demand fulfillment software and labor workforce for pickup and delivery. Tap into Instacart’s fleet of over 70,000 personal shoppers and drivers to meet customers increasing appetite for on-demand service.  

About Unata

Proven Track Record

Supermarket locations across North America powered by Unata
In-store spend
increase per shopper after digital app download
personal shoppers across North America
Same store eCommerce revenue growth vs. previous platform in 12 months after switching to Unata

We have been incredibly pleased by the success of our new platform and the strength of our partnership with Unata.

Klaus WernerCIO

"Unata’s platform is our way to consistently deliver an exceptional shopping experience"

Ken KuscheiDirector of Shopper Insights

“Unata has been invaluable in helping Raley’s build this brand new online experience that will elevate our customer service”.

Kevin CurrySenior Vice President, Sales & Merchandising

“In addition to Unata’s market-leading platform capabilities, Unata has become our long-term digital partner”

Geoff FarringtonSenior eCommerce Manager

“Unata’s platform takes us to a different level overall in our customer experience.”

Dave StaplesPresident and COO

"Unata’s innovative, comprehensive platform helps give our customers the best possible experience online."

Phil LombardoCMO

Find out why Unata is the best digital grocery solution on the market