Unata’s patent-pending technology leverages the retailer’s loyalty & product data to deliver a rich and automatically personalized shopper experience, which refreshes in real-time based on all customer interactions with the platform.
This results in highly relevant product recommendations & promotions, which coupled with shopping tools, engages shoppers across the entire purchase cycle. Shoppers can also be offered loyalty points in real-time for engaging beyond the POS, resulting in an enhanced shopping experience.
Unata’s solution allows retailers to deliver each one of their customers a mobile or desktop app that acts as personal shopping assistant, branded in the retailer’s name. Fully connected to the loyalty program, the application enables a more rewarding, personalizeb, real-time and social customer experience.
Automatically Personalized Content
Shoppers are given their own fully personalized recommendations for products & specials. This is powered by Unata’s personalization technology that refreshes in real-time and leverages user preferences, purchase data, and a user's digital interactions.
Shoppers can find what product is right for them through recommendation scores and reviews from the most similar shoppers. They can also be exposed to new items they otherwise may not have tried, thanks to personalized up-sell and cross-sell placements.
Additionally, users will be able to access past purchases, making it easier build lists from frequently purchased items.
Points Beyond Purchase
The application will allow shoppers to earn loyalty points in completely new ways, such as points for product ratings, store check-ins, barcode scans, profile building, referrals, app usage and more.
The application includes shopping tools to make the shopping experience easier and to make it easier to engage with personalized content. Tools include:
- Interactive shopping lists
- Barcode scanning & autocomplete
- Product bundles
- Digital loyalty card
- Access to loyalty balance
- Store & product locators
- Social & sharing tools
One of the most important features of the customer experience is that it functions in real-time. Not only are recommendations refreshed in real-time based on a user’s interactions, but points can be earned instantly. This allows for a much more engaging experience that delivers instant gratification.