The retailer is given a web-based dashboard that allows them to send offers in real-time. Offers can be targeted based on customer value, purchase history, a shopper’s likelihood to enjoy a product, as well as any customer interactions with the platform, all of which are tracked. And with built-in A/B testing, retailers can easily build test-and-learn campaigns.
The retailer can offer incentives to shoppers using its own loyalty currency or a 3rd-party currency. Incentives can be offered for store check-ins, product scans, in-store QR code scans, adding items to a list, filling out questionnaires, rating past purchases, and more. Since all customer data interactions are tracked, this allows the retailer to monitor shopper engagement across the entire purchase cycle. And Unata’s platform ties transactional & non-transactional events together on an individual basis, which enables the retailer to send highly relevant and targeted campaigns, such as prompting ratings for previously purchased items.
Points offers can also be targeted, A/B tested, and set to expire once a budget or date has been met.
The marketing & analytics platform delivers all the benefits of online marketing to bricks & mortar operations, allowing retailers to monetize new data and become more efficient marketers.
Support for business objects integration
For retailers who already use Business Objects for data analysis, Unata’s platform provides a data stream to the Business Objects API.
Access via any web-enabled device
Retailers can access the marketing & analytics dashboard through any web-enabled device, including desktops & laptops running Internet Explorer, Firefox, Chrome and Safari, as well as tablets such as the iPad.